How to Start Marketing Your Design Business Through Podcasts
Do you know that in 2019, 45% of the world is in social media for any kind of purpose, and an average internet user spends nearly 2.5 hours browsing through different channels? Taking the unfortunate global spread of COVID-19 with which the entire world is encouraged to stay home, these statistics would likely be much more significant considering the internet was one of the first opportunities we turned to for information, collaboration and entertainment. Now and then, we see new social media platforms flourish, and one major trend that has been trailblazing its way to becoming one of the biggest venues for exposure are Podcasts. Whatever topic you may be interested in, there’s almost always a podcast channel or expert dedicated to that area.
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For marketers to be successful in today’s world, one continually has to look for different digital marketing principles to gain more exposure. Being seen, heard or known in whatever digital platform means business, because an audience is equivalent to following, and ultimately, leads. Podcasts offer a totally different dimension to media because, just like music, they can be accessed anywhere, and you can listen to one while doing something else like while you’re driving to work, or while doing the laundry, or even in the middle of a workout. We have communities revolving around specific podcast topics and in the world of interior design, there is undoubtedly a growing following for it with specific niches that can range from inspirational, business-centred or informational.
If you are an interior designer and podcasts seem a bit of a new thing for you, it’s not at all too late for you to join the bandwagon yet. Podcasts are a way for you to connect with other people in the industry, and it’s also an avenue for you to market your business and be known. As a Public Relations agency, one of the ways we suggest for you to gain notoriety and business exposure is by participating in Podcasts.
Photo by Mohammad Metri on Unsplash
Over the course of recent years, we have seen substantial growth of designers turning into podcasts as a source of information and inspiration, and a place to market their business. Why so? We know a lot of reasons. One is that Interior Designers are probably one of the busiest people on the planet and might even be an understatement—so while we’re rushing between gates and pressing toward deadlines, playing a design podcast makes it all bearable, if not fun. Second, the design community is an ecosystem of people whose expertise are intertwined—contractors, architects, technicians, etc.—and it’s nice to stay connected with the whole community. Podcasts have made all of us in this design ecosystem talk about issues and topics in the language we all speak the same. Third, and probably the most important reason is that podcasts are becoming so huge locally and globally that interior designers are making use of this as a venue to promote their expertise and their business, and grow their audience to exponential levels.
With all the great takeaways interior designers can get from guesting in a podcast, the goal now is to get you there. One way is to work with a PR agency that is well connected with the design industry and the interior design-specific media that revolves around it. As a Public Relations agency, the core of what we do is to bridge that gap.
For start-up design companies and those who are pressed with marketing budget, one common question we get is: Is there a way for us to reach out to the media so we can get featured, guested, or published?
Hence, we have Interior Design PR.
If you are not entirely familiar with us yet, we are the ultimate resource for new and established interior designers to get published in some of the best media outlets with a wealth of comprehensive guides, templates, and contacts all in one place.
Check out: How to Get Published When You Know Nothing About Public Relations
So if you are an interior designer, marketer or home-pro with $0-2M in annual revenue longing to get a PR initiative running for your business and get you published in design magazines, websites and design podcast channels--- but at the same time you are also looking for the cheapest way to do that—Interior Design PR is definitely your best bet to get things running. In the past few years as a Public Relations company, we have gotten so strongly connected to the design industry in a way that we fully understand that some designers just cannot afford a full-service agency. At the heart of what we do is our passion to help businesses grow by connecting them to the media, and though it is our wish to help as many designers as possible, we just cannot accommodate everyone. Hence, Interior Design PR was born. We planned this for many years, and we finally launched this in February of this year a subscription-based Public Relations platform that helps interior designers reach out to the media and get themselves published – all for a fraction of the cost as a full-service agency. This way, we pave the way for more and more interior designers to be seen, heard and exposed to a greater audience, and grow their business by tapping into public relations as a major marketing initiative.
Check out: What Expensive PR Agencies Don’t Want You to Know About Getting Published
We launched Interior Design PR nearly five months ago, and one of the venues we tapped into to spread the good news about our services to the interior design community is through podcasts. More than our active presence on social media like our Facebook, Instagram and LinkedIn, we banked on podcasts to reach out to the particular community that are tuned in to them. The result was astounding, and we couldn’t be happier with the tsunami of support, inquiries and appreciation from designers who are so excited to subscribe.
So how exactly does a subscription-based Public Relations platform help you land on a podcast episode? The magic sauce is here:
ü An understanding of how PR and media outreach is done
ü A clear-lined PR strategy
ü Some really, really good pitches
ü Podcast channels contacts
Interior Design PR gathered all these things for you so 1.) You understand how to do public relations yourself, 2.) You get a clear-lined strategy on how to reach out to the media, 3.) You know what to say in a pitch, and 4.) You know what these podcast channels are, and who you should reach out to.
Again, all these things come at a fraction of the cost as a full-service agency.
We’ve helped so many interior designers achieve this goal. Check us out at https://www.interiordesignpr.com/.