The Biggest Misconceptions About Getting Published

Once a design project, or a design company gets featured in a design magazine or website, the possibilities of growth move up from zero to infinity. A company that’s been seen on national or regional press has the potential to triple their income, or even more. Every day, thousands of companies all over the world tap into the power of media and the press to stimulate brand visibility, create a positive and lasting image for the company, and to reach targeted markets.

But why—despite a myriad of advantages from getting published—do most companies, especially startup interior design professionals, avoid this life-changing marketing initiative?

Here are the biggest misconceptions interior designers need to know about getting published—and how Interior Design PR gets into the picture of simplifying, and debunking all the age-old PR limitations.

Before we go into talking about the common misapprehensions to getting published, you should know that Interior Design PR is for:

ü  Interior Designers generating $0-2M in Annual Revenue

ü  Interior designers and companies looking for better-quality leads

ü  Interior designers and companies wanting more exposure in national and regional press

ü  And those gearing towards reaching new and wider audiences

If this sounds like you, then get ready to get those wrong impressions about getting published cleared once and for all. Here they are.:

 “Only the big design companies get published.”

Have you ever been read through the pages of, say, Elle Décor, Architectural Digest, or Luxe Magazine and wondered how those designers got themselves featured on those pages? All the while, most of you think that these are all well-established design companies or designers who’s been around for decades. But what about those that are just starting up? Don’t you think they, too, have a chance to get into those pages? The truth is, publications are open to anyone notwithstanding the size of the design company or designer they feature.

“Reaching out to the media is complicated.”

There is partly some truth to this impression given the intricacies of the process—of who to contact, when to contact them, what to pitch—but the reality is, setting yourself up for your first feature in design magazines or websites is NOT rocket science. There are proven ways, strategies, and rules you should heed on to, and they’re not as complicated as they seem.  

“Getting published is very costly.”

Hiring a full-service Public Relations agency to do all the leg-work for you can be quite an investment. If you try to do it yourself, that’s also a very reasonable option—but be prepared to know that the tools and resources you use to do a media outreach, plus the time and energy you spend on doing the initiative, do imply some cost. But what if we tell you can get you published for a fraction of the cost as a full-service agency?

“You have to be well-connected with the press and the media to get yourself a story.”

How about we flip the situation and see it from the perspective of a publication. The media needs stories. The media needs fresh content. Editors constantly scour the world for new, interesting, note-worthy things to write about. So with the right story angle and timing, what makes it so impossible for you to be published?

These common misconceptions about getting published are quite normal because no one really talks about simplifying the process, and making Public Relations available to everybody. Interior Design PR is the first of its kind—the ultimate resource for new and established interior designers to get published in some of the best media outlets with a wealth of comprehensive guides, templates, and contacts all in one place.

We have been doing Public Relations for interior designers for many, many years, and we have seen how their companies transformed exponentially. To say that ‘getting published can grow your business’ is even just the tip of the iceberg because as soon as they are, countless doors of opportunities open for them.

But what if you’re just starting up? What if you just can’t afford to hire a full-service PR agency for now? Does it mean getting published will remain just a dream until you finally get the funds to employ one?

We listened to those stories and voila, Interior Design PR was born—a resource that empowers interior designers with $0-2M in annual revenue longing to get a PR initiative running for their business and get themselves published in design magazines and websites. No PR-related anxieties, no limitations—just a comprehensive, step-by-step way of getting yourself published for a fraction of the cost as a full-service agency.

If it sounds too good to be true, go ahead and read “How to Get Published When You Nothing About Public Relations” and you will see the ways in which interior designs, home-pros, and marketers find their way to the pages of top national and regional media.   

As you know, getting published can sound very complex, but cliché as it sounds, for every challenge, there is always a solution. The quickest way to gain notoriety, exposure, and inquiries is to have your interior design work published.

Are you ready to grow your design business? Your success is just a click away.