Public Relations Tips For when You’ve Never Been Published Before

You have an interior design company and you wish you could see your name one day in one of your favorite design magazines like Architectural Digest, Interior Design, House Beautiful, Elle Décor, and My Domaine! The thing is… you don’t have the budget to hire a big PR firm and you don’t know anyone working in these magazines... So you just gave up on the idea thinking this isn’t for you just yet!

WAIT!

Having a public relations strategy to get you published isn’t only more accessible than you may think, but it will also bring you a lot more benefits that you may dream of.

Having your name out in publications can really be a key component to your success and will get you further than spending your money on ads. Getting featured in the media will help you reach more clients and build your credibility. We’re here to help you achieve that!

How to get your name out there?

Good news. You don’t need fancy skills or an expansive publicist with a long list of connections.

The media needs content and is looking for your story! With the right tips and tools, you will be able to deliver your story in a way that gets the media attention to start seeing results.

Five tips to have a successful public relations strategy:

1.      Make a list of 3 publications you'd like to see yourself in. Make sure those publications have the same audience as you. That means your ideal customers are reading these magazines.

Before contacting them, spend time reading their articles and really getting to know the publication. What are the common themes in these publications? Which segments do you think you'd be perfect for?⠀

2.      Study each publication's style, aesthetics, and editorial calendar. This will help you customize your pitch and make it extra relevant to them. 

Depending on the publication, your pitch will be unique and highlight different aspects of your project.

3.      Be brief and concise with your pitch. Remember that editors receive a lot of emails and don’t have a lot of time.

Make a powerful intro with just two sentences summarizing everything that makes your project special. ⠀

⠀

4.       Get their attention with visuals. Apart from a timely and relevant story, the eyes of the editors will be attracted to stunning visuals. Invest in professional photography that will be great for your pitch, and you can reuse these visuals in many aspects of your marketing on social media, website, etc.

5.       Be patient, getting published may take time. There are many reasons why you are not getting an instant reply, and getting things to move forward can take time.

Sending a reminder after a couple of weeks is a good idea, but be mindful not to overwhelm them with lots of emails.⠀

Not sure what to say in your pitch? We have hundreds of templates you can use.

Not sure who to contact? Tap into our extensive list.

Need help getting organized and staying on track? We provide you with a game plan and a clear schedule to make it easy for you.

Interior Design PR is made to empower you to get the public relations strategy you deserve within your budget. Click here to learn more about our packages and let’s get your name out there in no time.