Marketing Tactics to Boost your Interior Design Business During the Current Crisis Situation
Today’s current situation due to the world pandemic is shifting regular business practices, forcing owners and entrepreneurs to get creative and think outside of the box.
We are expecting interior design and home renovation to be trending topics in the next few months. Make sure to be on top of the trend and to ride the wave to keep growing your interior design business even in difficult times like today.
1. Share your expertise on how to utilize interior design when you are stuck at home
As people are being ordered to stay home over the next 1 to 6 months, now is the perfect time to promote your interior design ideas. With everyone being stuck at home, this is your time to share your expertise on how to make their home the perfect place to work, school, play, relax and take advantage of this time to be together.
Here is a list of topics to brainstorm and elaborate into articles:
1. Invite people to declutter their space – how to start a spring cleaning project, what to take into consideration, how to best reuse old materials and objects laying in the garage.
2. Time to do a spring refresh of the kitchen. What do people need, what are the newest trends, etc.? Provide inspiration depending on the space available.
3. How to transform a guest room into a home office: What can you implement? What brings up creativity and productivity?
4. The importance of creating a separate space for home school and how to help kids learn and feel focus while being home.
5. Can’t go out? Bring the outdoor inside. Invite plants, flowers, greenery in your interior. How to best decorate an indoor space with nature. How to start an indoor herb garden and turn it into a decoration wall in the kitchen.
6. Bring serenity into the home space. 5 quick tips on how to release the tension and make our home a cozy cocoon to keep us from going crazy and invite peace instead.
2. Share your ideas
You have your talking points and creative ideas ready to share. Now what is the best way to share that message and reach your audience?
1. Blogging. Do you have a blog? If not, now is the perfect time to set it up. Write articles and post them on your blog. Make yourself a schedule so you can stay consistent with sharing articles. This will bring traffic to your website and make your name more seen.
2. Social Media. Share the content from your blogs on social media. One blog article can even feed multiple posts. Make sure to use appealing images.
3. Go live. Talk directly to your audience on video. People need some sort of human interactions and they are online more than ever. Ask your audience questions, what are they working on, what ideas do they have. Make them participate.
4. Collaborate. Reach out to podcast hosts, online groups to share live interviews and provide tips to make the best out of the situation.
5. Public Relations. Pitch the press and contact editors. The media are currently booming. With people being online most of the day, they need constant new articles. Be a trusted source and provide them good and relevant content.
3. Offer online home consultation
You may be unable to visit clients in person, but you can still grow your clientele and offer at-home consultation. Organize a video chat to see their home and come up with a plan so they can do the renovation themselves while having you as a creative support.
There is no point in either acting like it is the end of the world, nor pretending everything is normal. Stay relevant, address the current situation, and offer positive and creative projects to help people keep their sanity and positivity during this time.
This crisis is forcing people to stay in between four walls of their home for an undetermined time. Offer some light and positive energy into people’s lives and make their home a safe, enjoyable environment. Create with them something they will be proud of once this whole situation is over.
Yes, it is possible to keep growing your interior design business in a time of crisis and still be successful. Take on the challenge and embrace the opportunities. Try these digital marketing tactics and click here to learn about our DIY Public Relations platform that gives you tons of resources and tools to succeed. We’re here to support you.