Do I Really Need a Blog for my Interior Design Company?
Is having a blog that effective? How is it going to help you have more clients?
All that we do needs to make sense for our business, right? Asking yourself if starting or keeping up with your blog is right for you is an excellent question.
The answer is… YES!
Here is why:
It helps you share your personality and connect with your customers
Having a blog helps your customer understand who is behind your brand, what you are passionate about, what interests you have, and what is your opinion.
It gives more personality to your brand which means it gives your customers more reasons to fall in love with you and your company and to choose you over your competition.
Don’t be afraid to be honestly you. You want to attract people who are on the same page or open to your ideas and ethic. Otherwise, your work relationship is going to be difficult. It’s better to figure this out as soon as possible to save yourself some time and energy.
That also means you don’t have to write only about your industry and profession. You can use this space to bridge the gap between your work and your personal life by sharing something about your passion, your favorite books to read, your best travel destinations. Do it to inform people about another topic or link it back to your work by showing how this topic helps you be better on the field.
It allows you to support your audience and share your knowledge
There is so much you can say on a sales page or even on a social media post. You need more room to speak and go deeper into topics. Having a blog helps you share your knowledge and establish you as someone who knows what they are talking about.
Take the opportunity to show your knowledge by educating people on a specific subject. Don’t be afraid to give out free information. Please share your tips and use it as a teaser for the more important work that you are doing. This will make people trust you and come back to you when they need you.
Think of structures like: How to do this, five ways to do that, the one thing you don’t want to miss, etc.
It is a platform to show your work in a different way
Use this platform to also explain behind-the-scenes, show your experience, and explain your work. Share pictures of past projects and explain fun facts about them. Help customers imagine them working with you.
It is vital for SEO
Look up new keywords for your industry, check what people are looking for on those specific topics, and utilize this information in your blog posts. Don’t try to add as many keywords as possible as it will look unnatural but keep in mind the most important ones and implement them in your titles and throughout your text.
It gives you lots of content for your other platforms
If you are writing a blog post, that means you are creating a lot of content. Make sure to maximize your views by posting the link on all your social media platforms. Reuse some of the paragraphs to make new social media posts and repost them in the next few months.
Utilize the content multiple times to get the message across and make sure people are seeing it if they missed it the first time. The work you did for one blog post will serve you throughout the year.
Ready to start writing? Or do you feel like you still don’t have time to do it? Contact us today. We offer blog writing and strategy support to help you post regular content. Click here to schedule a Complimentary Brand Consultation.